How Buyers Find YOUR Home

Understanding how home buyers find the home that they purchase is a key component to for buying or selling a home.  Where do buyers come from?  Where does a Realtor fit in?  How long to buyers look for a home before they choose to buy one?

Each year, the National Association of Realtors conducts a study on the behaviors and characteristics of home buyers and sellers in Texas.  Here is what the "2010 Profile of Home Buyers and Sellers Texas Report" has to say about a buyers' home search process:

• For 4 in 10 home buyers, the first step in the home-buying process was looking for online for properties.

• 90% of home buyers used the Internet to search for homes.

• Real estate agents were viewed as a useful information source by 99% of buyers who used an agent while searching for a home.

• The typical home buyer searched for 8 weeks and viewed 10 homes.  This compared to 12 weeks and 12 homes viewed by the typical buyer nationwide.

What does this mean for sellers in Texas?  Online marketing is crucial to selling your home and it is very important to put your best foot forward to millions of online searchers.  The pictures of your home, information and facts presented, written description, and other online marketing methods are KEY in today's real estate market.